Penhaligon’s Perfumers
Design and development of new retail prototypes in Glasgow, Edinburgh, Hong Kong and New York City for the international rollout for this luxury British parfumerie, established in 1870 by William Penhaligon, court barber and perfumer to Queen Victoria. Develop strategy for a contemporary iteration of the Penahligon’s deeply established and known brand identity. Prototype stores were developed for stand alone marquis locations, mall stores and shop-in-shop locations. Display, signage, shopping behavior and visual merchandising strategy and procedures were developed alongside the store design.
